Collection Launch Campaign
Video: Rob Dowsley and Colton Tisch
Photography: Rob Dowsley
Prop Stylist: Betim Balaman
Senior Designer: Jamie Brenstuhl
Introducing not only three new products to Kopari, but a new category to the portfolio, CBD. Most skincare brands jumped on the bandwagon of exploring the CBD category but Kopari had a reason to do so. Coconut oil is the perfect driver for this fine powder to providing superior skin absorption, maximizing CBD's benefits to soothe, calm, and nurture your skin. The team shot in the fields of Oregon to highlight the CBD plants in their natural element with their farmers and the final product in studio in New York City, capturing the product from farm to bathroom counter.
From concept to completion, I oversaw the creative vision and production of the CBD campaign along with my in-house creative team. I lead the selection of talent and crew, the creation of storyboards for pre-production and efficient post-production. I was responsible for approving final creative assets inclusive of paid ads and organic social leading to the launch.