Sally Hansen Brand Campaign
Design Agency: Anomaly
Director: Natalie Rae Robison
"Welcome to SHETOPIA. An imagined place made by and for self-made women.
In this female paradise the planet has reached full gender equality; both women and men working together for a better world where no one is short-changed, undercut or cut-off."
The brand's first-ever global campaign, entitled Shetopia, was meant to spark intrigue and capture the attention of consumers to entice conversation and build a meaningful relationship with women around the world.
This entirely female production highlights influencers making a difference for female empowerment, from putting an end to body shaming to leading the girls in a motorcycle pack.
CEO OF CREATE & CULTIVATE
Jaclyn is a blogger-turned CEO-turned conference creator-event planner extraordinaire. Having worked in the digital marketing space for 10 years, she launched her first company at the age of 23. In 2011, she introduced the online platform and offline conference series, Create & Cultivate, created specifically for female entrepreneurs.
An attorney by day and a lifestyle blogger by night, Cynthia loves to share travel and fashion with her followers. She also strives to inspire positivity and empower other young women to find their purpose and direction in life. Cynthia lives in New York City with her husband and swears the best food in the city can be found along the 7 train.
A gemologist and jeweler by trade, Sarah-Jane Adams was pushed into the limelight when her daughter uploaded a photo of her on social media, to show off her mom’s creative style. The photo went viral and spawned a successful modeling career. Today, Sarah offers an exciting alternative to society’s expectations of older women.
FOUNDER OF LADIES GET PAID
Claire is the founder of Ladies Get Paid, an organization that helps women rise up in the workforce. Through education, community and activism, women are given the tools to help
advocate for themselves. She’s also launched a civic engagement program where they train women to lead a workshop that helps other women become leaders.
FOOTBALLER FOR CHELSEA L.F.C.
Eniola is a Chelsea FC and England professional women’s footballer with a degree in law. She’s won both teams trophies and individual awards, winning the league and FA cup double in 2015 and then the highest goalscorer in 2016. Off the field, her legal career has led her to assist in negotiating contracts on behalf of other football stars.
FOUNDER OF THE12ISHSTYLE
Katie Sturino is a size 12(ish) New Yorker who believes great style can look chic at any size. She started The12ishStyle to introduce girls like her who wear sizes 12-18 to fashion-forward brands across extended and plus sizes. She is passionate about body acceptance and brands that value quality.
CEO OF NEWME ACCELERATOR
Angela is a pioneer, a businesswoman, a cancer survivor, and a mother of three. She’s the author of Revival; a memoir on life and business lessons learned. She is a pioneer of diversity in the technology industry, founding NewME, the first accelerator for minorities which has helped entrepreneurs raise over
$25 million dollars.
FOUNDER OF THE LITAS
Jessica started The Litas - an all female motorcycle group - in September of 2015, and since then, has grown it to the largest in the world, spanning across
18 countries and 138 cities. In addition to that, Jessica runs her own edgy, online clothing company called