Sally Hansen

Nail Care Campaign

Director: Christelle Castro

Prop Stylist: Marie Yan Morvan

The Nail Care category is nearly 50% of the Sally Hansen brand, having over 40 skus. This category and packaging previously overwhelmed the consumer at the wall, and unfortunately would get overlooked as a result.  The team saw this as opportunity to not only educate the consumer on why they need these products for strong, healthy nails but to also help the consumer navigate the wall to find the product best fit for them.