The never-ending debate, Cookie vs Creme. Well creme lovers win in these Oreo promotions, where the ask was to design the packaging and advertising for the variety of Oreo flavors to help educate and excite the consumer on the multiple offerings.
LIVING THE CREME
The "Living the Creme" promotion highlighted the range of creme flavors Oreo has to offer. The design lived across multiple flavor SKU options and was proposed to come to life in Times Square in NYC, where the creme would graphically be represented along a crosswalk.
SAVOR THE FLAVA
The "Savor the Flava" promotion led consumers to engage in Instagram stories to capture moments of how they enjoy Oreo flavors using the "Savor the Flava" filter.