Rebrand and Line Extension
Stolichnaya, commonly referred to as Stoli, previously housed multiple logo's on their vodka bottle. The objective of the redesign was to bring consistency to the brand while respecting it's heritage and the fact that Stolichnaya is a pioneer in the vodka category. I felt the red bar and the building showcased on the bottle were recognizable to the brand, so I explored these elements by applying dimension and a modern touch.
Stoli launched a Ginger Beer to pair with their vodka in order to create the perfect Moscow Mule. This design applies the type treatment and "red ribbon" holding shape from the vodka for the 2 franchises to live harmoniously together.